An advantage of being around for a long, long time is that you have a fair bit of history under your belt. And the Foyles bookshop on the Charing Cross Road can definitely lay a claim on that. But more importantly, it is how you make that history available to others. Foyles does it in a very unique way. They have these wonderful - nice and thick and not likely to tear in one use - bookmarks that bring out an aspect of their history.
Each bookmark has a photograph of some event that happened at Foyles in the distant past and has a bit of story.
The one I hold right now in my hands has a photograph that dates back to 10 November 1960. The photo shows: 'LADY C SOLD OUT. IN STOCK AGAIN TOMORROW.
Lady C, of course, refers to Lady Chatterley's Lover by D H Lawrence. The bookmark goes on to explain: "Four hundred people queued outside the shop on 10 November 1960 to buy the uncensored 'Lady C'. We sold out in 15 minutes and took orders for 3,000 copies that day."
I bet all of those 400 were men!!!
On my flight back from England, I was sitting next to an middle-aged lady who is from Switzerland. She saw the bookmark and exclaimed, "I used to work for Foyles long ago." So I gave the bookmark (another one - not the Lady C) to her. I bet it brought back to her years of memory.