I have just about started reading this book and I already have three of the most common emotions sweep already over me:
1) Envy: When I read this: "Sheena Iyengar is a professor at the Columbia Business School, with a joint appointment in the Department of Psychology". A women writing a best seller and is doing better than me! (I guess a bit of caveman is still alive in me)
2) Shock: When I read this: "... I was taken to a vision specialist at Columbia Presbyterian Hospital. He quickly resolved the mystery: I had a rare form of retinitis pigmentosa, an inherited disease of retinal degeneration, which had left me with 20/400 vision. By the time I reached high school, I was fully blind, able to perceive only light."