I think Malcolm Gladwell slipped up; or whoever in charge of publicity of his latest book What the Dog Saw has.
They only had to leak out the information that one of the essays in the book is on Nassim Nicholas Taleb.
That alone should have ensured a good readership - I am going by his followers on twitter (@nntaleb); they number 9035 at the time of typing (not a huge number but considering the fact that he has people like Tom Peters (@tom_peters) and Rosabeth Moss Kanter (@Rosabethkanter) as followers). Not that Malcolm Gladwell needs to beg for readership. His books always have been best seller. But a little extra always helps.
In his essay, Blowing Up, Gladwell has done a wonderful job of bringing to life Taleb's personality.
If you have read Fooled By Randomness or The Black Swan, and have wondered about the man, then you must read this essay.
By the way, I had blogged about Gladwell's and Taleb's connection some time ago. A lot of it was guesswork. Seems like one has been studying the other more closely that I thought. Check out Black Swan Tipping Over and decide for yourself.