Communication is as much about conveying information as it is about making an impact. Sometimes it is possible to do so by just placing words at a correct place.
Here's an example I picked up from the Incredible India's West Bengal page ...
The Heritage Trail travels across 350 km and several centuries of Bengal's history. The lay of the land speaks about the golden era of trade and commerce, of a rich culture and a land torn by betrayal, partition, poverty and famine.
Now let us move a few words around
The Heritage Trail travels across several centuries of Bengal's history. The lay of the land that stretches 350 km speaks about the golden era of trade and commerce, of a rich culture and a land torn by betrayal, partition, poverty and famine.
The focus immediately shifts from 350 km to centuries of history. In fact, the '350km' is not even relevant here and could be confined to a minor paragraph down the web page, don't you think?
A few words here and there but a world of difference.
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