Sometimes knowledge is packaged in a certain way that you would not grasp its utility unless you actually encounter it. So it is with this gem of a book: Mother Pious Lady by Santosh Desai. Packaged as a current affairs book, it is actually a gold mine for advertisers and marketers. I can see it as the basis of thousands of advertisements and marketing initiatives targeting the existing and for years to come. Actually Santosh Desai can make more money if the book is sold free, and he charges per advertisement based on this book.
Oh! You are not a marketing chap? But I am sure you would like a book that is witty and hilarious. I am sure you would also like to know the mind of the Indian middle class. Or better, you grew up as one but only recently moved up the ladder, thanks to the Indian success story. Nothing like curling up with this book and losing yourself into nostalgia. An occasional chuckle helps!
Want to read more? Check out the book review.
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1 comment:
Actually, Santosh Desai does exactly that for a living. He heads a consultancy firm called Future Brands. Btw, I wonder who recommended the book to you. Glad you enjoyed it!
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