Saturday, October 3, 2009

Hounouring Gandhi the Montblanc Way

Two reasons to be proud of India: Mahatma Gandhi and Lata Mangeshkar. These two people define the essence of India for me. One the apostle of peace - the greatest human being to have walked the earth; and the other the sweetest voice known to mankind. A country that gave birth to these two gems is definitely a country worth living and dying for.

But then you come across an advert (in India Today's some supplement that features only the most expensive stuff - beyond the reach of ordinary human beings) - Montblanc has launched limited edition gold and silver pens celebrating Mahatma Gandhi's birthday. Gold and Silver?!?! Mahatma Gandhi - the man who gave up his every comfort to identify with the men and women he led - must be crying in heaven.

I am sure we Indians have done lots of things that must have caused the Mahatma lots of pain - the values he held dear are no longer the central theme of Indian mindset; but honouring him in gold is simply ridiculous. I am sure the makers of Montblanc will donate the money earned from this pen to charity. No? :)

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1 comment:

grace said...

The way marketing is expanding now, it is leading to the dilution of value and ethics to some artifacts.
I wish the Montblanc people realise that it is the pettiest way of paying tribute to a simple man who believed in "Be the change you want to see in the world."

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