Today we take World Wide Web and Google to be synonyms of the Internet. But what of tomorrow? Will Google still be the force they are today. Let us take a brief look back at history ...
This book, Permission Marketing, written by Seth Godin, is dated 1997 (though it was 2007, Seth desisted from rewriting the book. Good!). That is just 12 years ago. And here's what the messiah of internet marketing has to say:
AltaVista, one of the most complete and most visited search engines on the Internet, claims to have indexed 100 million pages.
AltaVista? What is that? As per wiki, "AltaVista was once one of the most popular search engines but its popularity has waned with the rise of Google."
So will we some years down the line talk of Google in the same terms? Who knows? But things change. Microsoft / Bing can take heart.