Have you heard of Groovle. I certainly hadn't. Not until now that is. And this site has been up for the last two and half years. Now comes the news (source: BBC) that Google has lost out in getting the domain name Groovle transferred to itself. Groovle is driven by Google. Except that the pristine white home page of Google can be replaced by a celebrity / dog / tree or any photo of your choice. Check one example with Angelina Jolie here. My point is not whether people would confuse between Groovle and Google. My point is where was the need for Google to go after a web site which no one would have heard in a million years. After all how many people have heard of mine. You know what? Get a domain name similar to Google's. Say, gloogle.com. In another two and half year expect Google to go after your site and thereafter your site to go viral. If you can manage to pull it off, that is. Just two have managed to do so far. Groovle, now, and earlier, Froogles. Is Google being run by lawyers now?